History

With over 30 years of experience in consulting and brand image development, Catherine Barrier founded her global communication agency in 2016.
The daughter of Charles Barrier, three-starred chef from the Loire Valley and Meilleur Ouvrier de France, she grew up in a world where rigour, high standards, savoir-vivre and authenticity rhymed with sharing.
Thanks to her specific knowledge of the world of gastronomy and its excellence, her insight into the challenges of the chef's profession, her hindsight and ability to understand the sector and the expectations of a demanding clientele, Agence Catherine Barrier is a key reference in the realm of consultancy and specialised communicators.

Values

Such as the phoenix she chose as the emblem of her agency to symbolise its strength and resilience, Catherine Barrier nurtures key human values that set her apart from the rest. Her
 ethics, her independence, the uniqueness of the projects she supports, as well as an indestructible will to guide to success those who trust her, are the foundational values of Agence Catherine Barrier.
They contribute to bringing a relevant vision and astute strategic advice to the talents the agency assists.

Discretion, loyalty and availability are the pillars of the agency's philosophy.
The agency's strength: a close-knit team operating on a human scale that successfully carries out the innovative and fair projects Catherine Barrier upholds.

A Vision

Gastronomy must embody a model of art of living, respectful of its historical legacy and aware of the new social, cultural or environmental challenges of the contemporary world.

With a background as an archivist, Catherine Barrier gives pride of place to the history of the people and the places she represents, in order to firmly root them in the present and the future.
A standard of French excellence, the art of “eating well” is the fruit of a long human endeavour, a unique heritage upon which the new generations of chefs today have the privilege of building to imagine and design the cuisine of tomorrow.

This comprehensive vision is how the agency stands out from the rest and guides ever further the talents who trust in us.

Commitment to the environment

Inspired by the rise of new environmental challenges, a “green” vision of gastronomy has emerged in professional spheres, especially in the last decade. A new generation of chefs is currently on the rise, and they are more than ever committed to supporting a new socio-economic model attuned to human values and nature.

Agence Catherine Barrier provides its clients with concrete solutions and keys to understanding the challenges that drive our contemporary cuisine, caught between tradition and modernity. The agency assists them through their ecological transition, mindfully of the environment and its biodiversity.

Serving talents

Through Catherine BARRIER, the agency nurtures a deeply ingrained knowledge of the world of Gastronomy.

As the daughter of the master Chef Charles BARRIER, Meilleur Ouvrier de France, Catherine BARRIER knows the exigency and the passion that drives Chefs.
Agence Catherine BARRIER accurately perceives the significant details which account for the specificity, difference and intrinsic values of Chefs.

At their side, the agency reveals their talents and guides them on the road to fame with a tailor-made development programme based on a strategic advisory plan.

Serving territories

Agence Catherine Barrier honours the diversity of the talents and territories it represents. Be they executive chefs, pastry chefs, restaurateurs, producers, farmers, breeders, sommeliers, their work and excellence deserve to be known.
The tourism industry, hotel establishments, towns and cities work hard every day to raise the profile of their territories and to showcase our heritage. A key endeavour that Agence Catherine Barrier supports and commits to promoting.
Mission: to promote know-hows, further impactful initiatives and facilitate the prestige of territories through comprehensive development strategies in order to assert their influence, today and tomorrow.

Agence Catherine BARRIER supports talents in their large-scale projects, sharing her vision, her in-depth knowledge of terroirs, her authentic culture of the world of gastronomy and the trusted relationships she has built over the years with the various Chefs and major players who shape Gastronomy. Today, the agency is becoming one of the key references in the promotion of territories through Gastronomy.

Our expertise

STRATEGIC CONSULTING
Branding and promoting through gastronomy
Audit, trend analysis, competitive situation survey, branding or re-branding strategy, communication plans, media training, promoting urban real estate assets through gastronomy.
Partnership management
Analysis and management of existing partnerships, suggestions for new partnerships in line with brand identity.

INFLUENCE MANAGEMENT
Press and media relations
Lifestyle, corporate and crisis communication.
Influence strategy
Identification of relevant influencers and profile raising actions.
Public relations
Identification of key actors from the industry and celebrities in view of organising media events.

CONTENT PRODUCTION
Editorial strategy
Editorial content creation and communication tools for various targets (the media, BtoC and BtoB).
Creation of a visual identity
Art direction and creation of a global graphic universe, style guide and logotype.
Photos and videos
Organisation of photo shoots (outdoors & inhouse photo studio) and audio-visual production.
Podcasts
Tailor-made podcasts, from briefing to broadcasting on audio streaming platforms.

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